Why use a CRM tool for Real Estate

CRM stands for Customer Relationship Management, and lets you do just that: manage client relationships. In addition to contact management, you can add notes, schedule your next appointments, and much more. In short, a CRM system is a technology that manages the small details so you can keep your eye on the prize – closing more deals.

Now for the benefits, here is what you should be to accomplish with the right CRM setup:

• Improve team collaboration: by integrating data from numerous departments, you can reduce silos and foster cooperation. For instance, you could maximize teamwork between Marketing and Sales by immediately passing leads found on your website (marketing) to the best salesperson for conversion.

• Streamline your sales pipeline and improve your sales process: CRM software can help you visualize your sales pipelines, which lets you identify what works and what needs improvement.

• Boost productivity with automation: If your real estate agency needs to go through numerous repetitive tasks, you could speed things up drastically with a CRM tool that supports automated processes. For instance, you could ensure that it only takes one click to schedule follow-ups with potential buyers, send email campaigns, or assign contacts to the right realtor in seconds.

• Strengthen your customer support: A CRM platform is also great as a support tool. Since you keep all the info relating to a client in one place, it’s easier to offer personalized support that really meets their needs and makes them feel special and looked after.

• Enable flexible work setups: this is especially important for realtors who are often on the move or on-site. A good cloud CRM tool should be available 24/7 and on any device, including smartphones, tablets, and laptops. That means you could expand your workforce with remote employees, and even those who are far from your main real estate agency office will be able to access the same always up-to-date client data.

• Ensure consistent reporting: most CRM software will come with in-depth reporting features, which can help you work with accurate data. You can use these analytics to make more informed business decisions, A/B test marketing techniques, and generally get better insights into what works and what doesn’t at your real estate company.

How Act! Does CRM for Real Estate

Our own solution is designed specifically around the needs of small to medium businesses. We know and understand the challenges faced by real estate agents and independent realtors, which is why we’ve built in all the features you need to grow at an affordable price point, with no hidden costs and extra CRM integration fees.

• Powerful built-in tools: Manage customer relationships with groups and filters, opportunity tracking, lead management tools, such as call lists, hot leads, and much more.

• Easy setup: Act! has one of the most straightforward onboarding processes and learning curves for newcomers to the world of CRM. The stunning dashboard is modern, intuitive, and fully customizable to adapt to how you want to deal with clients, former buyers, and future leads.

• Cloud-based technology: run your business 24/7 and wherever you are. The mobile app means you always stay updated with the latest customer info, so clients always feel acknowledged and supported.

• Clear, transparent pricing: we offer three plans with clear prices per user per month. You can add unlimited users and scale your real estate company with complete control over costs and ROI.

• Email marketing: send up to tens of thousands of emails per month to as many contacts as you need, and reduce your costs in other newsletter tools.

• Powerful automation: benefit from pre-built email campaigns, social sharing, and design specific landing pages to send buyers to the listing of their dreams. You’ll get all the opportunities you need to automatically capture leads and speed up the process of turning interested prospects into homeowners!

Source:  Act!